Getting the Better Testimonial I often say, “There is no magic wand” in marketing. Of course there are “rules”, but, like Captain Barbosa says in Pirates of the Caribbean, they’re really more like “guidelines”. The closest you can get to magic in marketing is...
An Open Email to My Client(s) Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who...
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