Getting the Better Testimonial

Getting the Better Testimonial

Getting the Better Testimonial I often say, “There is no magic wand” in marketing. Of course there are “rules”, but, like Captain Barbosa says in Pirates of the Caribbean, they’re really more like “guidelines”.   The closest you can get to magic in marketing is...
An Open Email to My Client(s)

An Open Email to My Client(s)

An Open Email to My Client(s) Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who...
Ways to Make Email Work

Ways to Make Email Work

Ways to Make Email Work Email marketing can be an effective part of your relationship with your clients and potential clients. But what makes a good email work better than others? We live in an age of constant motion; long emails are a thing of the past. Here are some...
The Black Art of Being Visible & Relevant

The Black Art of Being Visible & Relevant

The Black Art of Being Visible & Relevant Everyone seems to agree that social media is here to stay, but there are still a lot of us that just haven’t figured out what to do with it yet. We get a lot of questions about it, and like most things, we have...