I’ve been thinking about trust and being Market Able. For the past several months, I’ve been doing a lot of work – solving a lot of problems – for a challenging client. Most of the work I’ve been doing certainly doesn’t fit the usual concept of marketing...
Analytics – K.I.S.S. and Tell Simple Thoughts…This is the best article I’ve seen to answer the question “What do we do with Google Analytics?” It’s also a good example of “duplicate content”. 5 Essential Data Views for...
You’ve created your social media profiles, you schedule posts in advance, and you respond to your followers, how could you possibly engage your audience further? The answer –  real-time, interactive video posting through Facebook Live, Instagram Stories,...
Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and...
Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.  Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an...
