Cookie Policy

Last Updated: September 24, 2026

Sullivan Solutions uses cookies and similar technologies on this website to provide essential website functionality, remember visitor choices, understand how visitors use our website, support third-party features, and measure the effectiveness of our marketing activities.

This Cookie Policy explains what cookies are, the types of cookies and similar technologies we may use, the services that may place them, and the choices available to you.

What Are Cookies?

Cookies are small text files that a website or third-party service stores on your computer, tablet, or mobile device when you visit a website.

Some cookies are necessary for a website or service to function. Others support preferences, website measurement, embedded services, advertising measurement, or marketing.

Cookies may be:

• First-party cookies, which are associated with the Sullivan Solutions website; or

• Third-party cookies, which are associated with a service provided by another organization, such as Google, LinkedIn, YouTube, Meta, X, or Calendly.

Some technologies used for similar purposes—including pixels, web beacons, local storage, and tracking parameters—may not technically be cookies. Where appropriate, this Policy refers to these technologies together as “cookies and similar technologies.”

Our Cookie Categories

Strictly Necessary

These cookies are required for essential website operations, security, consent management, and basic WordPress functionality.

Because these cookies are necessary for the website and our cookie preference system to operate, they cannot be disabled through our cookie settings.

Examples include cookies that:

• remember whether you have responded to our cookie notice;

• store your cookie-category selections;

• validate your stored consent choices; and

• test whether your browser accepts cookies.

Functional

Functional cookies support optional website functionality and third-party services.

These technologies may be used for features such as embedded media or appointment scheduling. Sullivan Solutions can operate without these services, although some website functionality may not be available unless you enable this category.

Analytics

Analytics cookies help us understand how visitors interact with our website. They may collect information such as pages visited, interactions with website features, general traffic patterns, and session information.

We use this information to measure and improve website performance and user experience.

Analytics / Advertisement

Some technologies serve both measurement and marketing purposes. These may be used to evaluate campaign performance, attribute conversions, understand audiences, or determine how visitors reached the website.

Functional / Advertisement

Some third-party services provide website functionality while also using information for personalization, advertising measurement, or similar marketing purposes.

Advertisement

Advertising cookies and similar technologies may be used for conversion measurement, campaign attribution, remarketing, audience creation, advertising personalization, or frequency management.

These technologies are not required for the basic operation of the Sullivan Solutions website.

Cookies We May Use

The cookies and technologies that may be present on the Sullivan Solutions website include the following.

Sullivan Solutions Cookie Preference System

Provider: DAEXT Lightweight Cookie Notice

• daextlwcn-accepted — remembers whether you have accepted or responded to the cookie notice.

• daextlwcn-category-status — stores your choices for individual cookie categories.

• daextlwcn-encrypted-key — supports validation of the recorded consent state.

These cookies are classified as Strictly Necessary.

WordPress

• wordpress_test_cookie — determines whether your browser supports cookies.

This cookie is classified as Strictly Necessary.

Google Analytics

Depending on your consent choices, Sullivan Solutions may use Google Analytics to measure website traffic and interactions.

Cookies may include:

• _ga

• _ga_[property identifier]

• _gid

These cookies are classified as Analytics.

Google Analytics cookies are not required for the website to function and should only be activated in accordance with your applicable cookie preferences.

Google Advertising Services

When advertising or conversion-measurement services are enabled, Google may use cookies such as:

• _gcl_au

• _gcl_aw

• IDE

• test_cookie

These technologies may be used for advertising attribution, conversion measurement, advertising personalization, or related functions.

They are classified as Advertisement.

Meta

When Meta advertising or measurement technologies are enabled, cookies may include:

• _fbp

• _fbc

• fr

These technologies may support conversion measurement, campaign attribution, audience analysis, or advertising.

They are classified as Advertisement.

LinkedIn

Sullivan Solutions may use LinkedIn technologies for analytics, advertising measurement, conversion tracking, or related functionality.

Cookies may include:

• li_fat_id

• bcookie

• lidc

• UserMatchHistory

• AnalyticsSyncHistory

• lms_analytics

• lms_ads

Depending on their purpose, these cookies are classified as Functional, Analytics, Advertisement, or a combination of these categories.

YouTube

Pages containing embedded YouTube content may allow Google or YouTube to use cookies associated with video delivery, preferences, measurement, and advertising.

These may include:

• VISITOR_INFO1_LIVE

• YSC

• PREF

• CONSENT

The cookies used can depend on the visitor’s location, Google settings, YouTube configuration, and consent choices.

X

If X content or advertising technology is used on the website, X may use technologies such as:

• personalization_id

These technologies may support content personalization, measurement, or advertising and are classified as Advertisement.

Calendly

Sullivan Solutions may use Calendly to allow visitors to schedule appointments.

Calendly is a third-party service and may use cookies and similar technologies when its scheduling service is loaded.

Depending on Calendly’s current configuration and the visitor’s consent choices, these may include technologies such as:

• __cf_bm — supports security and bot detection;

• _cfuvid — supports security, rate limiting, or session consistency;

• _calendly_session — supports the scheduling and booking session;

• _ga — may support optional analytics within the Calendly service; and

• _gid — may support optional analytics and session measurement.

Sullivan Solutions treats the Calendly scheduling service as optional website functionality. Functional Calendly technologies are therefore associated with our Preferences / Functional category, while optional measurement technologies are associated with our Measurement / Analytics category.

Calendly may modify the cookies, storage technologies, or retention periods used by its service over time.

Calendly may also provide its own cookie preference controls within the scheduling experience.

Mailchimp and Email Marketing

Sullivan Solutions uses or may use Mailchimp for email marketing and subscriber management.

Information submitted through certain Sullivan Solutions forms may be transferred to Mailchimp after the form is submitted. For example, a visitor who elects to receive email communications may have the information supplied through the form added to the appropriate Mailchimp audience.

Our planned integration between Gravity Forms and Mailchimp does not, by itself, require Mailchimp browser cookies to be placed on the Sullivan Solutions website.

Mailchimp may, however, use cookies, tracking pixels, web beacons, link identifiers, or other technologies in connection with certain Mailchimp services or email campaigns. Additional browser technologies could also be introduced if Sullivan Solutions later enables Mailchimp features such as:

• Mailchimp website tracking;

• a Mailchimp Connected Site tracking script;

• Mailchimp-hosted or embedded forms;

• popup signup forms;

• retargeting features;

• campaign attribution technologies; or

• other Mailchimp marketing or measurement functionality.

If Sullivan Solutions enables such functionality, this Cookie Policy and our cookie preference configuration may be updated accordingly.

Mailchimp emails may also contain technologies that allow measurement of activities such as email opens or link clicks where permitted by applicable law and user settings.

Managing Your Cookie Preferences

When available, the Sullivan Solutions cookie preference tool allows you to choose which categories of non-essential cookies you wish to permit.

Strictly Necessary cookies cannot be disabled through the preference tool because they are required for basic website operation or the recording of your privacy choices.

You may change your preferences through the cookie settings available on our website.

You can also configure your web browser to block or delete cookies. Browser-level controls vary by browser and device. Blocking certain cookies may affect website functionality or prevent optional services such as embedded videos or scheduling tools from operating properly.

Third-Party Services

Some cookies and similar technologies described in this Policy are controlled by third parties rather than Sullivan Solutions.

Third-party providers determine their own technologies, purposes, retention periods, and privacy practices. These practices can change independently of the Sullivan Solutions website.

Relevant third-party services may include:

• Google and YouTube

• Meta

• LinkedIn

• X

• Calendly

• Mailchimp

We encourage visitors who want additional information about a particular provider’s data practices to review that provider’s current privacy and cookie information.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our website, services, third-party integrations, cookie configuration, legal requirements, or privacy practices.

When we make material changes, we will update the “Last Updated” date shown at the top of this page.

Because third-party services can modify the cookies and technologies they use without changes to the Sullivan Solutions website itself, the specific cookies present during an individual visit may vary.

Contact Sullivan Solutions

If you have questions about this Cookie Policy, our use of cookies, or your privacy choices, please contact Sullivan Solutions through the contact information provided on our website.