Good Ideas

FOMO Because YOLO? FOMO’s Effect on Business

What is FOMO? FOMO or “fear of missing out” has been causing anxiety for business owners, ordinary people, and...

KarenSullivan Jan 8, 2020 4 min read

Analytics - K.I.S.S. and Tell Simple Thoughts...This is the best article I've seen to answer the question "What do we...

KarenSullivan Apr 23, 2017 1 min read

Each week I scroll through numerous articles across my various newsfeeds. These are the articles that stood out to me...

KarenSullivan Jan 22, 2017 1 min read

Really knowing your audience is central to understanding what strategies, media and messages you should put out....

KarenSullivan Nov 18, 2016 2 min read

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about...

KarenSullivan Oct 25, 2016 3 min read

We live in a highly-digital age, with so much information constantly available at our fingertips, it's sometimes...

KarenSullivan Oct 18, 2016 2 min read

The short answer is "YES". We can do Facebook ads, YOU can do Facebook ads, your neighbor's teenager can do Facebook...

KarenSullivan Sep 28, 2016 4 min read

Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of...

KarenSullivan Jun 8, 2016 3 min read

It still surprises me how many businesses still don’t have even their basic information online. Even more do not have...

KarenSullivan Apr 30, 2013 2 min read

So how are you doing with those resolutions you made to spend a little more time on marketing your business in 2013?...

KarenSullivan Feb 14, 2013 2 min read