An Open Email to My Client(s) Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who...
Ways to Make Email Work Email marketing can be an effective part of your relationship with your clients and potential clients. But what makes a good email work better than others? We live in an age of constant motion; long emails are a thing of the past. Here are some...
The Black Art of Being Visible & Relevant Everyone seems to agree that social media is here to stay, but there are still a lot of us that just haven’t figured out what to do with it yet. We get a lot of questions about it, and like most things, we have...
Your Marketing Message: It’s Not for You. Clients and colleagues alike tell me that the hardest part of business development is simply getting their foot in the door. Prospects seem to arm themselves with phrases like “I don’t need that” or “We already have...
We kickstarted our marketing for 2014. Have you? Here’s 3 things to help. A new year is the perfect time to re-evaluate your marketing. We kickstarted our new year by sharing our top 3 things …in a fresh new look for Sullivan Solutions. ...
Blog is NOT a 4 Letter Word but Sell Is Blog is NOT a 4 Letter Word but Sell Is For all of my blog-phobic friends to whom I’ve been preaching the benefits of having your very own repository of information: A colleague just forwarded this link to me because of...
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