3 Keys to Improving the Hunt Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you...
Are you ready for (Small) Business (Saturday)? Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention. Small Business Saturday started in 2010, the holiday...
3 Articles I Bookmarked This Week We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I...
If You Have a WordPress Website Though it started as a blogging platform, WordPress has nimbly evolved into a powerful website engine that now drives nearly 25% of the sites on the Internet, including some of the most visually compelling eye-candy as well as heavy...
The Marketing Power of Your Smile [vc_row][vc_column][vc_column_text]I had the recent privilege to accompany our client on a visit to his customer’s facility. It’s always a great opportunity when we get to step into our client’s world because it allows us to...
Getting the Better Testimonial I often say, “There is no magic wand” in marketing. Of course there are “rules”, but, like Captain Barbosa says in Pirates of the Caribbean, they’re really more like “guidelines”. The closest you can get to magic in marketing is...
Recent Comments