advertising
This solution demonstrated the unique features of a new product within strict production requirements and tripled the response rate.
UniKeep needed to show designers how the EnvyPak™ product could be creatively used as a mailer to generate greater response. The single sheet featuring a clear plastic pocket, perforations and peel-and-stick tape was printed on two sides and inserted into the magazine next to a full page full-color ad that featured the entire UniKeep product line.
The catch was that the manufacturing process for the EnvyPak pocket prohibited full color process printing. This design printed four match colors over black to max out the print stations and mask the production limitations. Read more about the results